Branding & Design
We create impactful brand experiences for your audience.
Innovative Approaches for Maximum Brand Impact.
Shil Consultancy helps clients to create brands that resonate with their audience’s values, needs, and aspirations in today’s experience-driven market. Through our understanding of this landscape, we assist clients in building a more profound connection with their target audience.
Branding Services
We are firm believers that when your brand shifts from an inward focus to finding deep connections with your audience, that’s where the magic happens.
Our approach to brand strategy focuses on diving deep into your audience’s daily lives, values, pains, gains, and behaviours to uncover golden opportunities for genuine brand experiences and connection.
Our approach to brand strategy focuses on diving deep into your audience’s daily lives, values, pains, gains, and behaviours to uncover golden opportunities for genuine brand experiences and connection.
Audience Definition
Developing a brand strategy that prioritizes your audience requires a thorough understanding of their behaviors, values, and needs.
Audience Definition
1. Audience mapping
2. Audience values
3. Buyer behaviors
4. Qualitative & quantitative research
5. Analytics & evaluation
2. Audience values
3. Buyer behaviors
4. Qualitative & quantitative research
5. Analytics & evaluation
Brand Research
Companies that achieve success establish and cultivate strong bonds between their core demographics and branded products/services.
Brand Research
1. Brand vision, mission, values
2. Product analysis
3. Competitor analysis
4. Market analysis
5. Internal brand research
6. Purchasing insights
2. Product analysis
3. Competitor analysis
4. Market analysis
5. Internal brand research
6. Purchasing insights
Strategic Planning
Effective brand strategies stem from comprehensive audience analysis, enabling us to bridge the gap between static brand assets and dynamic personal truths.
Strategic Planning
1. Brand opportunity discovery
2. Brand strategy
3. Product strategy
4. Cross-platform brand planning
2. Brand strategy
3. Product strategy
4. Cross-platform brand planning
Creative Ideation
Customer insight fuels creativity for brand growth. Superior concepts should stir mild apprehension.
Creative Ideation
1. Professional Workshops
2. Ideation for Brand Naming
3. Development of Brand Concepts
4. Iterative Planning for Brands
2. Ideation for Brand Naming
3. Development of Brand Concepts
4. Iterative Planning for Brands
Brand Design
Fostering corporate expansion by developing a brand connection between rationality and emotion.
Brand Design
1. Brandmark development
2. Brand guidelines & governance
3. Retail branding
4. Packaging design
5. End-to-end brand implementation
5. Ongoing design support
2. Brand guidelines & governance
3. Retail branding
4. Packaging design
5. End-to-end brand implementation
5. Ongoing design support
